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Digital marketing is the most effective when it reaches its target audience at the exact right moment. Advertising on Google helps your business connect with searchers who are looking for your products and services in real-time.
Advertising on Google can boost your website’s traffic, increase awareness for your brand, and add revenue to your bottom line.
50%
Google Ads visitors are 50% more likely to purchase something than organic visitors
80%
Google reports that search ads can boost brand awareness by as much as 80%, making consumers more likely to remember your brand and interact
89%
89% of the traffic generated by search ads is not replaced by organic clicks when ads are paused
75%
Google controls about 75% of search share as of 2020
Researching and creating your Google Ads is just one component of your digital marketing strategy. It's a great start, but if you want to see results from your digital efforts, you need to incorporate your buyer personas into all aspects of your digital marketing strategy.