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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital marketing related. Check out our latest posts.

Quantum Computers are already here....

By Ralf Klenke • 13 Dec, 2023

Here is a summary of the key points from the 60 Minutes video on the quantum computer race:

Ecommerce Trends You Need to Know

By cdecima • 15 Sep, 2022

Today, there are multiple channels where you can engage with customers and convert the relationship to sales. And ecommerce marketing can offer great opportunities to businesses worldwide. When you combine that with the knowledge of current ecommerce trends, you will be ready for the next ecommerce chapter, which includes:

We Just Won 13 More WMA WebAwards in 2022!

By Cheryl Baldwin WSI, Director of Marketing & Communications • 14 Sep, 2022

WSI continues its reign as a leader in web design! We are excited to announce that WSI, across its entire network, has won 13 more prestigious WebAwards in the latest Web Marketing Association competition. And WSI has also been named an Outstanding Website Developer by the Web Marketing Association! This all goes to show that our digital consultants, agencies, and partners are all top-notch—which makes us feel pretty good about ourselves, too 😍

Why You Should Include GIFs in your Digital Marketing Strategy

By cdecima • 06 Sep, 2022

You might not consider using Baby Yoda or sad Pokémon in a digital marketing strategy. Still, a graphics interchange format (GIF) image is one of the fastest ways to share information visually or find out what the latest thoughts (or laughs!) are in pop culture. According to Giphy, a company providing users with animated GIFs to embed in social media posts and messages, the most viewed GIF in 2021 was the stoic expression of Stanley from the US version of "The Office." Together, the top ten 2021 GIFs were viewed more than 4.5 billion times.

Why Content is Still the King of the Castle

By cbaldwin • 29 Aug, 2022

The year is 2050, and content is still king…. Just kidding! The year is, of course, 2022 - the year in which we predicted that content would remain king. And jokes aside, we’re fine letting the opening line of this post serve as an even loftier prediction: that when it’s actually really 2050, we’re still going to be talking about content. Do we know what forms of content will be most popular in 28 years? We don’t. But we truly believe that the importance of content will remain as strong as ever in 2022, 2050, and even beyond. The Staying Power of Content It always appears as though the importance of content is going to fade; as if something else is going to emerge and offer brands and companies some new lifeblood for their marketing efforts. But the truth remains that everything marketers do to attract and retain customers is built around content. Each new and shiny tactic that garners traction ends up being another form of content (ex. short video content platforms).

Should You Bother with Video Prospecting?

By Cecilia Decima WSI, Marketing Project Manager • 15 Aug, 2022

Reaching out to prospective clients can be really hard. Video prospecting is a great way to get your message in front of your potential customers without too much fuss. A prospecting video can help you break through all the marketing noise, get your product or service in front of the prospect and get that meeting booked.

How to Get Started with TikTok Ads in 2022

By cdecima • 04 Aug, 2022

Is your brand using TikTok as part of your social media marketing strategy? TikTok is quickly becoming a high-priority item in most businesses’ digital marketing toolbox. It may have started as an app for Gen Z users who wanted a place to post fun and frivolous content, but it is now a platform with an increasing number of subscribers across all demographics.

The Return of Experiential Marketing

By Cheryl Baldwyn • 28 Jul, 2022

With the pandemic still fresh in the minds of many, it can be hard to believe that live events are starting to come back. And while the last two years have helped digital marketers take the next step with online marketing, there's still something to be said for that first-hand, in-person product experience. But, you might be asking yourself, is that something people will be interested in after two years of online-only events?

How to Boost your SEO Strategy with Low Competition Keywords

By Cecilia Decima WSI, Marketing Project Manager • 19 Jul, 2022

When a website is new or relatively unknown, it can be difficult to rank well for competitive keywords. And writing content and developing a strong online reputation can take time that you don't have. So why not consider including low competition keywords in your SEO strategy? In this article, we get into what you need to consider when building a low competition keyword list, and how to search for potential high-volume, low competition keywords.

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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital marketing related. Check out our latest posts.

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