WSI Case Study

Funeral Business

Funeral Home

Country: Canada

Language: English

Industry: Funeral Homes

WSI Services :

Website Build, Landing Page, PPC, SEO, Adaptive SEO,

Website: https://firstmemorialfairview.com/

First Memorial proudly helps Ottawa families and friends with affordable cremation services services and funeral home services so your focus can remain dedicated to the loved one you have lost and the positive memories shared throughout their lifetime. We believe a celebration of life for yourself or your loved ones should not be tainted with a heavy financial burden, yet deserves the attention and care you would expect from traditional Ottawa funeral homes

The challenge

Previous DM company did not allocate the right PPC budget to produce results

FMF held no position in the SERPS for high value keywords

Website was dated

No internal expertise to understand digital but an understanding that they needed to be visible

The solution

WSI provided a combination of new responsive website with traffic conversion architecture as well as a well researched and implemented Paid Ads and Adaptive Search Engine Optimization strategy.

The results

FMF had no rankings in SERPs & now holds top 3 postions for most high value keywords in our GEO

FMF dominates the SERPS with PPC, SEO organic, SEO local as well Featured Snippets.

These results produced a 30% increase in leads in the first 18 month

WSI is now on the radar of the larger corporation that owns them.

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