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WSI Case Study

Home Services / Landscape/ Lawncare

Landscape Business

Country: United States

Language: English

Industry: Home Services Landscape/ Lawncare

WSI Services :

Landing Page, PPC, SEO, Video Marketing, Marketing Automation, Reputation Management, Email Marketing,

Burkholder Landscape is a full-service landscaping company in Malvern, PA servicing the Philadelphia area since 1992. The company has a highly skilled team of talented carpenters, masons, electricians, horticulturists and contractors, who design and install landscapes and irrigation systems in Main Line communities.

The challenge

Through the digital marketing strategy, we continue to grow the leads for the client's current set of landscaping services. We have expanded the strategy to address the need for leads for the new Plant Health Care line of service. We are implementing the digital marketing tactics to grow the new service and expand the Burkholder Brothers brand associated with the new service out onto the internet.

The solution

Creation of new website to include the Plant Health Care services - www.burkholderPHC.com. Development of an interactive survey to generate leads www.burkholderlandscape.com/how-to-discover-your-landscape-style. Addition of a chatbot. Addition of GDPR cookie acceptance. Search engine optimization based on keyword searches associated with Plant Health Care. Content marketing and blogs centered around Plant Health Care. Google Ads campaigns with monthly promotions triggered around local plant and pest issues. Automated lead nurturing with marketing automation and the use of a plant and pest diagnostic tool. Call tracking and conversion tools. Implementation of Perfect Audience to remarket to Plant Health Care visitors. Programmatic display ads to reach out to the local Main Line buying persons to communicate the message about the new service. Creation of landing pages urls to put on their trucks. Tracking of true KPIs. Addition of reputation management kiosk so the field technicians can collect reviews on their mobile devices.

The results

Online Success Measurement

• Organic website traffic increased from 343 to 2290 a month.

• Increased search engine position from 3 keywords to 44 keywords on the first page.

• Increased search engine impressions to 123,987 the month of May 2020.

• Email campaigns run every 6 weeks reaching about 2,000 users each time.

• Achieved an email marketing average open rate of 46.25% and a clickthrough rate of 5.76%. Actual Business Results

• Burkholder receives an average of 34.5 prospects a month from forms on their website.

• They receive 67 phone calls on average from their website each month.

• Search engine impressions have increased, up to 123,987

• The more efficient marketing budget means higher return on investment.

"I am very pleased with the work done by the team at WSI Digital Marketing (WSI Philadelphia) and continually refer them to people that need their services. They helped us determine the features we needed for our website, learned about our preferences, and then created a finished product that professionally represents our company. The team has worked with us to create effective pages, write engaging content, as well as develop and implement effective email marketing campaigns, such as the one that promoted our expansive holiday market events. Our goal was to become better known in our Main Line neighborhood and through the efforts of WSI, we have increased visits to our website by over 1,000% in the course of less than a year. WSI’s team members stay on top of what is new in digital marketing and continue to look for ways we can increase our business success. I look forward to seeing what kind of growth and opportunities occur in this next year."

-Barry Burkholder, Co-Owner Burkholder Brothers, Inc., Malvern, PA – USA -

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