Online Reputation Management: How to Balance the Risks and Rewards
Local SEO is much more than traditional link building, these days Google+ Local in particular needs almost daily management, building citations AND more importantly customer 5 star feedback! Today, opinions are easily shared through the proliferation of networking sites, forums, blog sites, chat-rooms and other social media sites such as Facebook, Twitter, YouTube, etc. These social media platforms are also being used by business organizations to connect with their clients and attract new potential clients.
However, nothing prevents your company from being the target of a negative note. Social media can really affect the reputation of a company. The buzz may be good or bad, but a strategy to interact directly with customers on the Internet and to respond to their enquirers, is absolutely invaluable.
If you want someone to help you manage your ORM, increase those 5 star ratings and reduce the risk of anyone damaging your reputation, then WSI works hard with it's clients to achieve just that!
Social media is designed to be spread through social interaction and create publishing techniques that can be scalable and easy-to-use. The characteristic of social media is that it can excite others to repeat information. This can be done instantly through platforms such as Facebook, Twitter, LinkedIn, YouTube, MSN, etc.
It is crucial to listen to what is being said online, even if it is negative. Listening creates the opportunity to take action and resolve internal problems or deal with malicious information, both of which can negatively influence a company’s brand image and reputation.
WSI works hard with it's clients to maximize the benefits that these new Social Technologies bring whilst minimizing the risks.