Design is an extremely important aspect of digital marketing, and web design is no longer a one-size-fits-all proposition. The reason is simple: are consumers going to be viewing your site and its content on desktops, laptops, tablets and smartphones? If the answer is yes - and there’s no good reason it wouldn’t be - then your business needs responsive web design.
Responsive web design solutions allow businesses to build and manage a consistent presence across all channels that a 21st century consumer uses. This means that your website and itscontent will look proportionate to the screen-size it’s being viewed on. Many businesses don’t realize they are losing conversions (potential sales) by not implementing responsive web design solutions.
User experience also plays a large role in the significance of responsive web design solutions. If a potential customer can’t use your site properly on a smartphone or a tablet, there’s a good chance that your unresponsive site will interrupt their buying cycle and send them running in the direction of your competitors.
Responsive web design solutions are a key component of any digital marketing strategy in 2014 and beyond.
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